Modern life can be extremely high-paced. And as modern women, we have to maintain a balance between many things. We push ourselves hard to fulfil our dreams but cherish those who are dear to us. We are tough in the office but soft at home. We emanate effectiveness when making business decisions and tenderness when we are among friends and family. Sometimes striving to excel everywhere makes us forget about ourselves. But it should not.

We can be anyone: top managers coming back after midnight following an intense discussion on medium-term strategy, or caring mothers rushing to pick up their kids from school after walking the dog. Tender wives or girlfriends, beloved by our men, and good friends, being equally reliable and magnetic. And there are no limits to what we can conquer, be it the world or people’s hearts.

But as we return home we leave behind the image we maintain for others, take off our shoes, have a warm shower and put on luxury soft silk sleepwear. The silk sleepwear.

And at that moment we can be alone in the room standing there in front of the window taking in that night city view. But notwithstanding this solitude (or maybe because of it) we want to feel ourselves even more beautiful, tranquil, and elegant. Elegant, wearing the brand established to remind women about their intrinsic grace. Tranquil, feeling the delicate silk fabric gently touching the body. And beautiful. As there is no need to chase beauty as it is always there. Within ourselves.